Project 1: Introduction to Graphics

Introductory task

Fig.1 Poster (authors own, 2013)

Initially, I found this task quite liberating as I had the creative freedom to do anything I wanted to do. This was good in theory, however in practice it left me in an indecisive state as I didn't want to create something that just demonstrated my interest within graphics. I wanted to create a piece of art work that represented me as an individual. I came to the decision to create my own response to ELLE Magazine's brief sent to advertising companies to rebrand feminism after researching on Advertising and looking at different/ current ad campaigns. I chose to design my own response as I felt this particular campaign was purpose driven as it would make the reader actually think rather than simply interacting with the magazine in a typical shallow manner. 

I am pleased with my outcome as I feel I produced an original design both conceptually and visually. Overall, the feedback I've received from members of my group have been positive. My created art work was successful mainly because it is a real brief which gives the audience a wider context. It also looks quite professional due to the use of a logo and the detail in the use of hash tags which are the same as the ones featured in ELLE and the other responses from Advertising agencies.