Disability in the media
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| http://news.sky.com/story/1257322/attitudes-to-disability-more-respect-needed |
In addition to the feature it self, I found reading the comments very enlightening also as I was quite surprised as to certain reactions. Most people generally agreed that disabled individuals are not treated with the necessary equality and respect. Another thing that stood out to me was the ignorance/arrogance of some of the comments. This also proves that this issue still needs further addressing in order for people's thinking to change.
Scope: End the awkward campaign
Scope released a new campaign: 'End the awkward' which is response to their findings that 2 out of 3 people feel uncomfortable talking to a disabled individual. It is in the form of a series of adverts which address different scenarios which have the potential to develop into 'awkward' situations. I think this is an interesting approach to treating the subject as it features the use of humour. Taking a light- hearted approach works well because it is generally the best way to deal with awkward situations. However, from a critical point of view it isn't as strong as it leaves no impact on the viewer. I find that the adverts that work the most are the most memorable ones, these particular adverts will be easily forgotten.
Playing with signs
I decided to develop an idea for the 'guerilla' aspect of my advertising campaign by being playful and experimenting with ways of taking the similar 'humorous' approach from the Scope: End the awkward campaign. I also sought inspiration from a previous campaign by scope, upon which my project is based: 'See the person not the disability'. The see the person not the disability also uses the disability sign in a clever yet simple manner by adding different elements to it which is the feel I decided to take as I feel it worked very well. I think it works well because of the use of the disabled sign- it is a well recognised symbol which automatically makes the viewer receptive of what is to be communicated.
I decided to use acetate over the toilet sign as a means of quick mark making. Overall, the outcome looked as I had anticipated. However, the challenge I faced was to quickly think of a 'character' to draw as it was more of a doodle rather than a well planned drawing. Although it is quite rough, this aesthetic suits the concept and format (guerrilla advertising) as it could work as a form of allowing the audience to interact and partake in the campaign.
I decided to push the concept further by experimenting with a bigger sign. This proved to be quite difficult as it was very windy therefore it was quite difficult to draw unto the acetate with the help of a friend to hold down the acetate from the blowing wind. I managed to add a few features to humanise the sign. ( although they are not the best) Overall this was an interesting experience. Nevertheless, it did not work as well as the previous attempt on a smaller sign. This was mostly down to the weather as well as the surface of the ground. Both factors mad it quite difficult for me to achieve the outcome i desired. For future reference, I would use weights to hold the paper down rather than struggling.
In regards to my progress, I am working way too slowly as I am yet to have definite final outcomes that I intend to work towards. In order to solve this problem I will have to work a lot quicker in terms of my experimenting/ the development of my ideas. I then will have to pull together a final outcome that does my research/ project justice.
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